ODDA Magazine's 12th issue UNEXPECTED PERCEPTIONS
available worldwide at Newsstand.co.uk.
With seven covers, ODDA 12, our 5th Anniversary edition, features Alexandra Elizabeth in Miu Miu & DKNY shot by Alva Galim, Lexi Boling and Ben Allen in Miu Miu & Calvin Klein shot by Hugh Lippe, Issa Lish in Balenciaga shot by Jordan He-
mingway, Greta Varlese in Alberta Ferretti shot by Masha Mel, Dylan Jagger Lee in Marni shot by Pamela Anderson, Hailey Baldwin in Marc Jacobs shot by Aaron Michael and Lindsay Lohan in Vetements shot by Luca and Alessandro Morelli.
WITHIN THE CURRENT ISSUE
ODDA 12 UNEXPECTED PERCEPTIONS, our 5th Anniversary edition, is a five-chapter homage featuring over 616 pages of content geared to the many different points of view offering a wide array stories from a specially curated collection of art masters. Friends such as Pamela Anderson, who has turned photographer for the first time in a publication, creates a story in LA with her son Dylan Lee Jagger, Lindsay Lohan revisits the iconic film “Mean Girls” with us in private sit down chat followed by a story of Millennials who visit with us backstage at Dolce & Gabbana telling us some of their day by day preferences. Even creative directors Alessandro Dell'Aqua of of N°21 and Rochas, and Massimo Giorgetti of Emilio Pucci and MSGM recall their most stressful days for us before introducing their new Menswear F/W 17-18 collections as they take a series of photos telling a unique and heartfelt story through their eyes, each highlighting the memories from the days leading up to, and including, their perspective shows.
There are personal projects and concepts delivering an intimate perspective with friends Ben Allen, Lexi Bowling and Hugh Lippe, each delivering an exclusive appreciated through the lenses of their own cameras with pictures depicting their love, respect and private approaches to their craft. Yes, even model
Jordan Barrett takes the stage with his most personal 'Scrapbook' outlining his travels between Europe and the US. And of course we can’t forget that F is FOR ... Fendi. With a new project that talks about today’s people without leaving behind the always more interested youth, Millennials are open to discover and live new experiences through what the fashion industry represents today.
It’s an anniversary edition filled with over 40 insightful stories and interviews shot with four different kinds of cameras - some capturing moments from todays most relevant fashion shows, but all providing us with the 'Unexpected Perception' of today's aesthetic. It’s an issue where anyone anywhere can blossom given a hundred unexpected talents and capacities simply by being given the opportunity to do so. A special anniversary issue representing a proud moment of celebration. A moment that recaptures the past and celebrates the future as we move forward with our unique ‘celebratory’ vision of “Unexpected Perceptions.” One where the marvels of daily life are exciting. One where no single artistic director can arrange the unexpected that you find within its pages. One that constantly reminds us that, if you do not expect the unexpected, you will not find it!
WHAT IS ODDA?
ODDA Magazine is an intimate conduit between its readers and the myriad individuals who make up the global fashion industry. It is an edgy yet contemporary bi-annual publication for both men and women where fashion's diverse tastes and milieus are covered in an egalitarian manner, simultaneously representing the Zeitgeist; paying homage to the past and looking directly at the future on each glossy page.
Each edition is buoyed by a distinct and culturally pertinent theme, where we dedicate interviews, articles and editorials to
the industry's creatives, artists and philanthropists and offer them a platform to re-interpret their vision and in effect allow our readers to dream, discover and ultimately develop their own creative instinct.
Finally, ODDA is a cultural and futuristic examination of how today's fashion will affect tomorrow's and pays heed to each individual who helps to reinvent and keep the wheel turning, while offering both visual and experiential content to all of those who want to remain cognizant and be INSPIRED.
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